Turning a name into a brand

December 9, 2017

Once we had the name we needed to turn it into our brand. We didn't want the name to conjure up the image of a jack in the box, so decided to incorporate the horsebox into the branding. We worked with a designer to go through several versions of the logo, trying out different fonts, tweaking the horsebox shape and size and then da-da, just like magic, the brand was born. 

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